If you wait till "your ready" or "everything is perfect" or "the timing is right" you'll never make a change. A few years ago my very smart & talented son made me a website, I loved what he did & it linked to my instagram & blog and Etsy. The only downside was he had to manage it since I don't write code, if I wanted to update show listings or add a photo I had to ask him. Im way too independent for that so this year I decided to make a change so I've switched over to squarespace where I can do everything myself. Full disclosure - my son has helped me navigate the process a lot, I'm not a button pusher by nature, fear of messing up is more my nature! So today I will open my new website which is not perfect (yet) and many of my products are not yet listed in my shop but if I wait till its perfect I'll never go live!